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Privacy & Electronic Communications Regulations

Cookie Policy

Last Updated: August 2026

Rootli Group Ltd (Company No. 14167623, London, United Kingdom) uses cookies and local storage technologies on rootli.co.uk. In strict accordance with UK Information Commissioner’s Office (ICO) guidance and the Privacy and Electronic Communications Regulations (PECR), only strictly necessary cookies are set before you choose. Analytics and functional cookies are switched off by default, are never pre-ticked, and run only with your explicit consent.

Governing regulation & contact

Governing Regulation: Regulation 6, UK PECR 2003

Contact: privacy@rootli.co.uk

01Essential Cookies & Local Storage (Always Active)

These cookies and local storage keys are strictly necessary for the platform to function securely. Under Regulation 6(4) of PECR, these do not require prior user consent because without them you could not navigate the platform, sign in, or complete secure payments.

Key / Cookie NameProviderPurposeExpiration
sb-access-tokenSupabaseMaintains secure user authentication & account session stateSession / 30 Days
sb-refresh-tokenSupabaseMaintains secure user authentication & account session stateSession / 30 Days
__stripe_midStripeFraud detection, bot prevention & 3-D Secure card verification1 Year
__stripe_sidStripeFraud detection, bot prevention & 3-D Secure card verification30 Minutes
__cf_bmCloudflareWeb application firewall (WAF) & DDoS abuse protection30 Minutes
rootli_cookie_consentRootliRecords your explicit cookie consent preferences & timestamp6 Months

02Analytics & Performance Cookies (Optional)

Analytics cookies are dropped only if you toggle them ON in the cookie banner. They gather aggregated, non-identifying telemetry to help us understand search performance, page load times, and broken link patterns.

  • Purpose: Measure page traffic, navigation flows, and server error rates across rootli.co.uk.
  • Anonymisation: IP addresses are anonymised at the point of ingestion. No personal identifiers (names, emails, postcodes) are linked to performance telemetry.
  • Default State: OFF (Disabled until explicit opt-in).
Non-essential cookies are off by default
Analytics cookies remain disabled until you actively switch them on. We never pre-tick this category or infer consent from continued browsing.

03Functional Cookies & Local Storage (Optional)

Functional cookies remember your choices to personalize your browsing experience across sessions.

  • Purpose: Remember your last searched postcode, texture focus filter, or map view preferences so you don’t have to re-enter them on return visits.
  • Default State: OFF (Disabled until explicit opt-in).
Non-essential cookies are off by default
Functional cookies remain disabled until you actively switch them on. Your choice is stored and respected across sessions.

04Marketing, Retargeting & Third-Party Pixels

Rootli currently sets ZERO third-party advertising, retargeting, or cross-site tracking cookies (such as Meta Pixel or Google Ads tags).

If advertising or marketing cookies are introduced in the future to promote Rootli specialists across social media networks, they will be classified under a separate Marketing category in our preference manager and will remain OFF by default, requiring your explicit consent before activation.

06How to Change, Reset, or Block Cookies

You can change or revoke your consent preferences at any time:

  • On-Site Consent Reset: Click the Reset Cookie Preferences link located in the footer of any page on rootli.co.uk to clear your stored choice and re-open the interactive consent banner immediately.
  • Browser Settings: You can block or delete cookies directly within your browser settings (Chrome, Safari, Edge, Firefox). Note: Blocking strictly necessary essential cookies will prevent you from signing in or completing booking checkouts.

For any questions regarding our cookie practices, please contact our Data Protection team at privacy@rootli.co.uk.

Questions about these policies? Email support@rootli.co.uk.